Branded paper bags are walking advertisements for retail stores. Learn how to choose the right size, handle type, paper and print for your shop.
A good paper shopping bag protects purchases, carries your brand down the street and replaces single-use plastic. Here is how to specify the right bag for your store.
Choosing sizes
Most stores need two or three sizes. Measure your largest common product and add space for tissue wrapping. Typical sizes are small (jewellery and cosmetics), medium (apparel and books) and large (shoes and homeware).
Handle types
- Twisted paper handles: strong, economical and fully recyclable.
- Flat paper handles: the lowest-cost option for takeaway and grocery bags.
- Rope or ribbon handles: a premium feel for boutiques and gift stores.
- Die-cut handles: a clean, modern look for lighter items.
Paper choices
Brown kraft is strong and natural-looking. White kraft gives brighter colours. Coloured papers (like forest green or blush pink) create a striking look even with a simple one-colour logo.
Printing options
One- or two-colour flexo printing is the most economical for large runs. Full-colour offset or digital printing suits complex artwork and short runs. Hot-foil logos add a premium touch to coloured bags.
Choose recycled kraft paper and paper handles so the entire bag can go in the recycling bin.
Why paper bags matter for your brand
Customers reuse good-looking bags, giving your brand repeated exposure long after the sale. Learn more in how custom packaging boosts your brand and why eco-friendly packaging is the future.
Browse our paper bags or request a quote for custom printed bags.
